Cover letters are in written interviews, the best opportunity to stand out to a potential employer. There is no out right formula, and that’s what makes people struggle with them. There are however a few pointers that can help you land that job you’ve been eyeing.

The point of a cover letter is to draw attention to your CV, which contains all your information, skills and experience. The cover letter should show why, with your skill set, you are most interested, and best suited for the job.  

Here, a one-size-fits-all approach will not work, as you need to prove that you will be a perfect fit for the position you are applying for.


You need to prove that you know the company you are applying to, and you are familiar with the role.  It’s important to show that you’ve researched the company, so you’re able to clearly show you’re the right person to work there. Articulate your interest in the organisation and why you’re drawn to the role advertised.  There isn’t a clear formulae, but work to ensure that you explain why you have applied for the job, what appeals to you about the role and why you would love to work for this organization. Don’t repeat what is in the CV or overuse “I”, as you should be aiming to explain how you’d meet the employers’ needs.


This can’t be stated enough, but keep it short. It’s vital to remember that employers have a lot of applications and so keep it brief and precise. Interview specialists suggest that the best formula is to write an introduction that “states what job you are applying for and that you believe you’re a good match based on the ad requirements for the following reasons...”. Include a three bullet point summary of why you are a great choice to interview; this will get them to open your CV with enthusiasm.”


The approach of the cover letter will depend on the person and the industry, but it’s widely recommended to keep professional. While some sectors will be happy with an informal approach, others will expect a formal letter style. Ensure you address the letter to a named person, LinkedIn is a good place to search, or call the organization and request for a name and title.


If a job ad doesn’t specifically ask for a cover letter, it’s always worth writing an email in the shape of a cover letter anyway. A cover letter is simply a note to introduce yourself and ensure that your CV gets opened, so in this case you should write your cover note in the body of the email.


Imagine a cover letter as the words you’d say when handing over the letter to the employer, a good one should be able to make potential employers take an interest in you. But to show them why you’d be the right person for the job, you must first know what is good about yourself. Take stock of your unique selling points, so you can demonstrate the value you bring to a potential employer.




Dear Ms. Atieno:

As a customer-obsessed professional with a passion for the healthcare industry, I was thrilled to learn that Afya Njema Clinic needs a Customer Service Manager. Presently, I am a Senior Customer Service Representative with six years of experience. I am registered with the Kenya  Board of Pharmacy and have a B.A. in Management from Maseno University in Kisumu.

I have built on my education with hands-on customer service experience at Zahanati Clinic. I started on the ground floor as a customer service rep in the telephone call center; after two years, my employer promoted me to Senior Customer Service rep, handling both phone and email inquiries. I am currently serving as interim Customer Service Manager while my supervisor is on maternity leave, managing a team of 20 customer service reps.

You need someone with at least a year of experience in reimbursement case management, but I offer much more. During my time at Zahanati, I have mastered reimbursement case management and monitoring customer service metrics across my team. I have spent the last five years developing a keen understanding of claim adjudication and drug reimbursement issues and medical terminology, as well.

I have a proven track record of efficiently handling customer calls and effectively handling customer e-mail inquiries. Under my interim management, specifically:

  • Customer service surveys indicate an 11% increase in customer satisfaction with our department in just two months

  • Employee absenteeism in my department dropped by 5%

I think that my skill set aligns perfectly with the needs of Afya Njema Clinic. Thank you for reviewing my credentials. I look forward to learning more about the opportunity.


Adelle Sinde