HOW WHATSAPP BUSINESS CAN WORK FOR YOU
Good news! You can now use Whatsapp, the wildly popular messaging app, for business. Launched worldwide last month, the separate app, named ‘Whatsapp Business’ can help your business forge closer relationships with existing and new clients.
The Business profile section has segments where you can key in a description of the business, email addresses, location and the website. You can also integrate smart messaging tools like greetings, instant replies that let you save and reuse messages you frequently send so you can easily answer common questions on the go. When your WiFi is down, no need to worry, offline texts will let the respondent know you’ll get back to them. With ‘regular’ Whatsapp, you get general statistics like messages sent and received, with WB, you can get statistics on sent, delivered and read texts.
With a dual-sim phone, you can have both your personal Whatsapp and Whatsapp Business accounts on the same device, with one phone but two registered numbers. It is also compatible with Whatsapp Web for ease of use with a desktop or a laptop. Owners will get green verification badges once their numbers match the business’ registered number.
WHAT CAN IMPROVE
While security concerns and data leaks remain a skeptic’s reason, the app’s developers have integrated end-to-end encryption to secure conversation and data exchanged over the app. Business owners will have to be creative with the structuring and timing of messages as ‘normal’ Whatsapp users will retain the power to opt out of receiving messages or reporting spam.
WHERE CAN YOU GET IT?
The app is available on Google Playstore, with IOS downloads yet to be made available. Whether you own a food vending startup, or an entertainment joint, or you knit, sell computers or bake, with short, precise messaging, timed to perfection, Whatsapp Business can truly revolutionise your business.
And plus it’s free! What are you waiting for?