EKAR: BUILDING ON A FIRM FOUNDATION
“The key to success is to never stop learning. The key to failure is to think you know it all.”
I'm sure you've come across ‘know it all’ individuals? Those clients who despite your advice/professional opinion, make you feel like they are there to compensate you for doing your job. Makes you question if the client is always right.
It’s a given, some people know their stuff, some get by, some are lucky and others just don’t know certain aspects of what they purport to know. So, how do you get to decipher this difference, because you need to – and this is from either end of the spectrum.
KNOW YOUR STUFF…NEVER STOP LEARNING
Learning never ceases and if you tell yourself that since you got your certificates you’re good to go, then you’re wrong. Today we don’t only talk about educational knowledge but more learning on the job and training seminars by those who’ve been ahead of us in order to get better at what we do with every passing day.
Problem solving. Innovation. We must constantly strive to come up with more creative and ingenious ways that make our line of work more attractive than the next person. Only in this way shall we become effective and ultimately gain efficiency. Necessity is the mother of invention.
ARROGANCE IS NEVER BEFITTING
As a Communications Agency or any other industry for that matter, arrogance is never a becoming trait. Just ask the guy on his way ‘down’ (even though they might not know it J). Even a client can tell when a supplier is belittling their intelligence. Despite ones ‘superior’ wealth of knowledge in an area it is always proper to act in a gracious manner, it will cost you nothing but could earn you a lot in future, respect does not cost to give.
FESTINA LENTE (HURRY SLOW)
This is one of those oxymoronic statements, especially when it comes to business. Acting with speed in some cases is not advised – more haste, less speed. Then again, and especially in this day and age of things being ‘instant’, it may be recommended. Whatever is being proposed in any given case, the over-riding factor remains the discernment to know which path to take, thus the phrase “patience is a virtue”. Learn to listen to your ‘inner voice’.
Maya Angelou once said, “When you learn, teach, when you get, give.” One of the purposes of the existence of a company is usually to making money. But another objective is continuity, I believe nothing is as gratifying to a company owner as living long enough and passing on the reins of power and leadership to the next generation. Citigroup has been in existence for over 200 years, Unilever, for 186 years. One sure way of ensuring this legacy is through teaching and training staff to an upward progression of their careers. Leadership is like being a parent, the first born child is a more hands on person thus he is encouraged thus. The daughter is more a thinker. Competition shouldn’t arise between them, their capabilities should complement each other and as a leader one should realize and harness this to its full potential.
There is nothing as satisfying as earning a living from ones passion. The drive to innovate and to create is so high it is self renewing. Albert Einstein once said, “Creativity is intelligence having fun.” Ekar strives to be creative in all that we do, when we serve our clients we go all out, we know that they are looking for that extra edge that they require and have trusted us to give it to them – we don’t disappoint.
“Price is what you pay. Value is what you get.”
– Warren Buffet