Blogs
COLOUR, AND HOW TO USE IT TO YOUR ADVANTAGE.

 Colour, an aspect that’s largely often relegated to the peripheries when starting out in business.  Things like location, nature of business and unique names get big budgets and more attention, and colour is often picked on personal taste or preference. Lately though, with the importance attached to image, colour and décor are receiving more attention, but just how important is colour?

According to research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.. With the fierce competition to secure sales in this era, branding can’t be left to chance. This post should make it easier for you to make a choice that will align your brand in the intended direction.

Different colours have different effects on spending patterns, and the reaction to different brands. That’s why different industries have a dominant colour, slightly variated to suit individuals brands. Blue is popular in the financial markets, as it is associated with loyalty and security, which is reassuring to clients. So, what do the rest of the colours communicate ?

 

White is representative of innocence and cleanliness.  Other values include

freshness

sense of space

neutrality

class

 

 

Black represents authority and luxury. Other values include

power

strength

intelligence

thinning / slimming

Mortality (negative)

 

 

Grey is a very neutral, non-commital colour. Other values include

timelessness

practicality

lifelessness (negative)

 

 

Red is synonymous with the sun, fire and as a stimulant for risk love, it can also symbolize

strength

romance

warmth

energy

intense

life

blood

anger (negative)

 

 

Orange is a warm colour that is associated with energy, balance and warmth.

happy

creative

healthy

enthusiasm

change

ungrounded (negative)

 

 

Yellow is associated with feelings of optimism and hope. Other values include

happiness

cheer

warmth

optimism

intensity

anxious (negative)

 

Green is synonymous with good health, good luck and growth.  Other qualities include

nature

cool

growth

money

health

tranquility

harmony

calm

envy (negative)

 

stagnation (negative)

 

 

Blue brings about feelings of security, loyalty and calm. Other values include

calm

serenity

cold

wisdom

loyalty

truth

logic

un-appetizing (negative)

uncaring (negative)

 

 

Purple is closely linked with spirituakity, mystery and royalty. Other values include

wealth

sophistication

wisdom

exotic

 

 

Brown is representative of reliability, warmth and nature. Other values include

warm

secure

natural

practical

unrefined (negative)

sad (negative)

 

 

Pink shows compassion, love and a calm demeanour. Other values include

love

compassion

gentle

calming

agitation

awesomeness 

 

 

Gold represents wealth and power. Other values include

luxury

powerful

tacky

ignorant (negative)

 

Silver is associated with wealth and beauty. Other values include

beautiful

glamorous

wise

calm

sadness (negative)

cold (negative)

With that in mind, choosing your brand’s colour should be a lot easier. Par your colour with your brands values, and have a stronger, and better-performing brand in the market.     

                            




OTHER BLOGS