COLOUR, AND HOW TO USE IT TO YOUR ADVANTAGE.
Colour, an aspect that’s largely often relegated to the peripheries when starting out in business. Things like location, nature of business and unique names get big budgets and more attention, and colour is often picked on personal taste or preference. Lately though, with the importance attached to image, colour and décor are receiving more attention, but just how important is colour?
According to research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.. With the fierce competition to secure sales in this era, branding can’t be left to chance. This post should make it easier for you to make a choice that will align your brand in the intended direction.
Different colours have different effects on spending patterns, and the reaction to different brands. That’s why different industries have a dominant colour, slightly variated to suit individuals brands. Blue is popular in the financial markets, as it is associated with loyalty and security, which is reassuring to clients. So, what do the rest of the colours communicate ?
sense of space
authority and luxury. Other values include
thinning / slimming
is synonymous with the sun, fire and as a stimulant for risk love, it can also symbolize
of security, loyalty and calm. Other values include
reliability, warmth and nature. Other values include
wealth and power. Other values include
wealth and beauty. Other values include
With that in mind, choosing your brand’s colour should be a lot easier. Par your colour with your brands values, and have a stronger, and better-performing brand in the market.