AMACO is a general insurance company in Kenya. Since its inception in 2000, it has since grown to become one of the leading insurers in Kenya. Its wide product portfolio makes it one of the most innovative insurance companies in the Kenyan scene.
The challenge facing AMACO was building a strong brand identity. There were inconsistencies during execution of its image.
They therefore approached EKAR to help them manage their brand perception.
EKAR strengthened their brand presence through ensuring their brand clearly communicates what it stands for, Its purpose, personality and the brand promise.
