An effective marketing strategy centers on engaging with the consumers. The modern consumer is however growing more skeptical and savvier. Before, all we needed to do was create beautiful written copy and/or an exciting engaging video demonstration. Today, the consumer also wants the message to come from a trusted source. More precisely, from someone like-minded, that the consumer knows and trusts.
This is where today’s pool of influencers come in. Including influencer marketing to your overall marketing strategy can be the game changer to scoring a huge pool of potential customers, boosting your brand recognition and potentially increasing your sales. According to Nielson 92% of people trust peer recommendations for product choices and brand preferences.
But just who are these influencers?
Usually they are bloggers, vloggers or basically people who already have or had to put in effort to build a powerful online presence. Celebrities are the most common pool of influencers. More often than not, these new, socially savvy individuals are more versed with social media and how they engage with digital content than agencies or brands would.
What makes them even more powerful, is that they produce niche-based content and in most cases in a very specialized area. We have millions of bloggers publishing content in popular areas like fitness, lifestyle, food, parenting, and entertainment. They can be further segmented to consumer reach such as parents, sport enthusiasts, tech fanatics, organic cooks, and parents of teens.
It is the move to partner with a blogger or an active social media user that we call “influencer marketing. Influencer Marketing is based on selecting an influencer relevant to your niche to create and distribute relevant content on the basis that it is shared in an authentic and transparent form.
